Improving the attendance rate of your appointment will also reduce the administrative burden on your firm because fewer appointments will need to be rescheduled. These proactive reminders will reduce the number of no-shows, especially if your firm schedules appointments far in advance. Appointment RemindersĪfter a potential client schedules a consultation, send appointment reminder emails in the days preceding their appointment. Leave clear instructions for any action a lead may want to take after receiving this email. Set your client’s expectations about your firm’s personality and the type of communications they’ll receive in the future as their matter progresses. If you fail to make a strong impression out of the gate, you’ll lose viable clients at this step. First impressions are incredibly important in attorney-client relationships because legal business requires a major element of trust. This welcome email will be the first communication a prospective client receives from your firm after, say, submitting an inquiry form on your website. Keep your firm top of mind for longer by automatically sending a welcome email immediately after contact information is captured. No matter the size or practice area of your law firm, these six legal marketing emails will immediately elevate your email marketing and communications strategy: 1. For example, if your firm handles both family law and bankruptcy law, you might want to segment your family law and bankruptcy leads so that you can send targeted content based on subject matter. Before deciding what emails your law firm should send, identify the audiences your law firm wants to reach. The ‘who’ will inform the ‘what’ and ‘when’ of your email strategy. Consistent, targeted emails will keep your firm top-of-mind for potential referral sources. Stay top-of-mind with current, former, and prospective clients.Ĩ1% of legal consumers seek referrals before retaining an attorney or firm.Improve your law firm’s visibility by building brand awareness.Attract new clients by showcasing your firm’s legal services.While every firm has unique needs, a legal marketing email campaign generally has the following goals in mind: Don’t let them gather dust.īuilding a comprehensive email campaign is often a process of trial and error. ![]() Your law firm might have access to hundreds or even thousands of email addresses from current, former, and prospective clients. ![]() The more people who see and interact with your marketing content, the more leads you’ll have. Why do law firms need email marketing?Įmail campaigns should be one component of a broader marketing strategy that employs varied channels and outlets. ![]() Here are six emails your law firm should be sending, and why they matter. If you’re competing against other firms for clients, your firm’s email strategy needs to stand out. As one of the most commonly used law firm marketing tools, emails are expected by clients as part of their legal experience. According to the American Bar Association, 41% of law firms use email marketing. From appointment reminders to case updates, here are the six types of emails that ensure you’re providing top-notch service to your clients.Įmail communications are a cornerstone of running a modern law firm.
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